

Industry Advantages
The senior care industry – and specifically the in-home healthcare sector – is one of the most attractive opportunities in today's business world. It provides a chance to watch your investment grow, as well as make a positive contribution to your community and its families. And as the numbers show, it should provide that opportunity for years to come.
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A Growing Market
The in-home care industry is still in its infancy. Within the last couple of decades, the population of Canada aged 65 and older has started to increase at rates never before seen. That growth will not only continue, it will explode.
There are two reasons for this. First, Baby Boomers – the largest section of the Canadian population – are simply getting older. People aren't just growing older, they're living longer. Thanks to an increased commitment to health and wellness, as well as the advancement of medicine, people are living longer. As a result, the average life expectancy continues to lengthen. Since 1960, the average life expectancy has increased by ten years for females and fourteen years for males.
This increased life expectancy will lead to a larger population of seniors, many of whom will need assistance in order to remain at home.
"Since many ageing adults are realizing that treatment can be more effective in familiar settings, the desire to age in place [at home] and live independently for as long as possible has created a dynamic home care industry, including a variety of providers."
— recent MetLife study on ageing
Life Expectancy
According to the Office for National Statistics Online 2009 the total life expectancy for a man in 1960 was 65 years. For women, it was 71.8 years. In 2010, the average life expectancy for a man is 79.4 and 81.6 for a woman.
Home Care Industry Advantages
Why home care? There are very few industries that show as much stability in the present and potential for growth in the future.
Unexpected Benefits

